Software Based Products designs and manages software products for startups and scale-ups — the ones where a bad handoff doesn't just cost a sprint, it costs a launch window and a missed opportunity.
Founders and CTOs of web-tech startups who need a second, senior team to carry a product from ambiguity to a design and spec that a development team can actually ship.
We only work on software where Users, Founders and Business teams are all stakeholders in the same product — which means every design decision has to survive contact with all three. That's a different discipline from consumer product design, and most firms treat it as an afterthought. We don't.
We sit with your Users, Business and Commercial stakeholders until we can state the actual problem in one sentence — usually a different sentence than the one you started with. You leave with a scoped, de-risked plan instead of a backlog of assumptions.
Clearly defined specification documents, flows designed . Real world
Interfaces built for the person actually using them under real conditions — a User mid-onboarding, a Staff member working in the back office — not for a demo. Every design decision is checked against real workflows, not just usability heuristics.
We run the engineering process end to end: sprint planning, backlog management, stakeholder reporting, QA against acceptance criteria, and the unglamorous work of keeping fifteen people aligned on what "done" means.
Launching is only the first stage of success; ongoing monitoring of operations against success criteria, identification of optimisation opportunities.
Tapping into our years of experience of product development we work with stakeholders to clarify the vision for the Product, boiling it down to essential User jobs-to-be-done, north-star-metrics and clear success criteria. Once identified, what does that physically look like, and what architecture or software modules are required to achieve that vision? - that’s the high-level visualisation of the Product. It covers key data requirements, system modules, User flows and Success metrics.
Once we know what we’re building we design and document how we’re building it The objective here is to equip the development process with sufficient information, context and guidance to allow them to deliver. This takes the form of Product Requirement Documents, User stories, flow charts and screen mockups.
Working with either your internal development team, or an external outsourced company, we drive the entire SDLC. Backlog management and prioritisation, sprint planning and requirement clarification, stakeholder management and delivery of the Product into production. Agile, Scrum or Kanban development styles.
Launching the Product is only the first step, there’s an ongoing process of operating the service, observing usage and identifying opportunities for optimisation and improvements. It starts with observability metrics from within the product, monitoring User actions and interviewing Staff using internal systems. From here, an iterative process of improvements continues to drive increased efficiency and higher goal achievement.
We recognise that bringing in outside help can be a sensitive topic, especially for something as fundamental as Product Strategy and Roadmapping. Because of this, we protect your confidentiality through strict non-disclosure agreements and complete operational invisibility externally. To ensure your customers never know we are involved, we can operate directly inside your communication channels, if required, using your company email domains and identity. Every line of code, repository, and deliverable is stripped of our branding, and your project is permanently excluded from our public portfolio and marketing materials.
For teams that need a scoped, de-risked plan before committing to a build.
Full product design and delivery management through to launch.
Embedded product and delivery leadership for teams shipping continuously.
No — we work with teams at every stage of Product maturity, from green-field to existing Product feature upgrades. What matters is that the Product has real world stakeholders, not where it sits in the Go-To-Market/Grow-In-Market timeline.
Both, depending on scope. We can run delivery for your existing engineering team, bring our own build partners, or do both — the design and delivery process stays the same either way.
Discovery sprints run three weeks. Design-and-build engagements typically run three to six months. Several clients move to an ongoing monthly partnership after the first build.
You do, fully, from day one. That's standard in every contract — we'll walk through the specifics on the first call.
Book a 30-minute case review. Tell us what's not working and we'll tell you, honestly, whether we're the right team to fix it.